Location Overview

**London** (England) lists **564 FCA-regulated** mortgage brokers on Mortgage118 (1 verified). Typical sold prices here average **£551,294** — **down 1%** year-on-year.

London saw a 1% annual price decrease in 2025, making it the only English region where prices fell. Higher stamp duty thresholds introduced in April 2025 and elevated mortgage rates continue to weigh on demand, particularly in prime central areas.

### What local advisers focus on

Together they cover **Residential, Buy-to-Let, First Time Buyers, Remortgages, Commercial, Bridging** — useful whether you are buying for the first time, remortgaging, or building a buy-to-let portfolio.

Frequently Asked Questions

**Q: How many brokers are listed here?**
A: **564** FCA-regulated firms are shown for **London**; **1** have verified profiles. Common focus areas include Residential, Buy-to-Let, First Time Buyers, Remortgages, Commercial.

**Q: What do typical property prices look like?**
A: The average price in our data is **£551,294** (down **1%** year-on-year). London saw a 1% annual price decrease in 2025, making it the only English region where prices fell. Higher stamp duty thresholds introduced in April 2025 and elevated mortgage rates continue to weigh on demand, particularly in prime central areas.

**Q: Why use a broker instead of only my bank?**
A: Whole-of-market brokers usually scan **dozens of lenders**, including specialists you cannot walk into on the high street. They also know which underwriters are comfortable with local property types and survey quirks. With prices softening, London buyers have more negotiating power than in recent years. A broker with access to lenders comfortable with higher loan amounts is essential — the average mortgage here exceeds £400,000.

**Q: What does advice typically cost?**
A: Many offer a **free first conversation**. After that, some are paid by lender commission only; others charge a **£300–£500** (or similar) fee on application or completion — always confirm in writing before you proceed.

**Q: What should I check before I choose?**
A: Confirm **FCA regulation** (everyone here is), match **specialisations** to your case (Residential, Buy-to-Let, First Time Buyers), and read **reviews**. You want plain-English options, not a single “take it or leave it” product.

**Q: Is adverse credit possible?**
A: Often yes. **London** has advisers who work with **specialist lenders** when high-street banks say no. Earlier advice usually means more routes stay open.

Market Insights

Typical prices **£551,294**.

Annual movement about **1%** (falling).

### Mix of home types (averages)
- **Detached:** £1,135,841
- **Semi-detached:** £714,798
- **Terraced:** £637,692
- **Flats:** £430,358
- **First-time buyer purchases:** £470,503

### Borrowing costs in context

The Bank of England **Bank Rate** is one input to mortgage pricing; see the **Bank base rate** page on this site for the figure we publish. The deal you are offered still depends on **deposit**, **term**, **fixed vs variable**, and **affordability stress tests** — not any single headline rate.

Broker Analysis

You can compare **564** firms side by side (**1** verified on-site). **34** show **10+ years** trading history.

Collective review score is **4.8/5** across **361** brokers with ratings — use it alongside specialisms and fee transparency.

Strongest demand on our list is for **Residential, Buy-to-Let, First Time Buyers, Remortgages**. Higher averages (**£551,294**) often mean more **LTV, guarantor, or family-assisted** structures — worth stress-testing early.

Local Expertise

Averages near **£551,294** push more cases into **larger loans** and **non-standard security** conversations — underwriting gets picky on valuers and lease terms.

On the ground, a good adviser spots **survey quirks**, **lease issues**, and **lender overlays** that postcode-level stats miss.

Most offer a **no-obligation first call** so you can sense-check strategy before paying anything.

Process Guidance

- **Shortlist** two or three firms from the list above that match your situation (**London** is already filtered for you).
- **Read** profiles for fees, specialisms, and how they prefer to work (phone, video, face-to-face).
- **Book a first call** — use it to test clarity and responsiveness, not just the rate quote.
- **Agreement in Principle (AIP)** — when you are ready, your broker can run this so offers carry more weight with agents and vendors.

About London

Plain-English context for buyers and people remortgaging — what the market looks like, how advice works here, and what to do next.

Local snapshot

London (England) lists 564 FCA-regulated mortgage brokers on Mortgage118 (1 verified). Typical sold prices here average £551,294 — down 1% year-on-year.

London saw a 1% annual price decrease in 2025, making it the only English region where prices fell. Higher stamp duty thresholds introduced in April 2025 and elevated mortgage rates continue to weigh on demand, particularly in prime central areas.

What local advisers focus on

Together they cover Residential, Buy-to-Let, First Time Buyers, Remortgages, Commercial, Bridging — useful whether you are buying for the first time, remortgaging, or building a buy-to-let portfolio.

Quick answers

How many brokers are listed here?: 564 FCA-regulated firms are shown for London; 1 have verified profiles. Common focus areas include Residential, Buy-to-Let, First Time Buyers, Remortgages, Commercial.
What do typical property prices look like?: The average price in our data is £551,294 (down 1% year-on-year). London saw a 1% annual price decrease in 2025, making it the only English region where prices fell. Higher stamp duty thresholds introduced in April 2025 and elevated mortgage rates continue to weigh on demand, particularly in prime central areas.
Why use a broker instead of only my bank?: Whole-of-market brokers usually scan dozens of lenders, including specialists you cannot walk into on the high street. They also know which underwriters are comfortable with local property types and survey quirks. With prices softening, London buyers have more negotiating power than in recent years. A broker with access to lenders comfortable with higher loan amounts is essential — the average mortgage here exceeds £400,000.
What does advice typically cost?: Many offer a free first conversation. After that, some are paid by lender commission only; others charge a £300–£500 (or similar) fee on application or completion — always confirm in writing before you proceed.
What should I check before I choose?: Confirm FCA regulation (everyone here is), match specialisations to your case (Residential, Buy-to-Let, First Time Buyers), and read reviews. You want plain-English options, not a single “take it or leave it” product.

Prices and rates

Typical prices £551,294.

Annual movement about 1% (falling).

Mix of home types (averages)

Detached: £1,135,841

Semi-detached: £714,798

Terraced: £637,692

Flats: £430,358

First-time buyer purchases: £470,503

Borrowing costs in context

The Bank of England Bank Rate is one input to mortgage pricing; see the Bank base rate page on this site for the figure we publish. The deal you are offered still depends on deposit, term, fixed vs variable, and affordability stress tests — not any single headline rate.

Choosing advice

You can compare 564 firms side by side (1 verified on-site). 34 show 10+ years trading history.

Collective review score is 4.8/5 across 361 brokers with ratings — use it alongside specialisms and fee transparency.

Strongest demand on our list is for Residential, Buy-to-Let, First Time Buyers, Remortgages. Higher averages (£551,294) often mean more LTV, guarantor, or family-assisted structures — worth stress-testing early.

Street-level detail

Averages near £551,294 push more cases into larger loans and non-standard security conversations — underwriting gets picky on valuers and lease terms.

On the ground, a good adviser spots survey quirks, lease issues, and lender overlays that postcode-level stats miss.

Most offer a no-obligation first call so you can sense-check strategy before paying anything.

From application to completion

Shortlist two or three firms from the list above that match your situation (London is already filtered for you).

Read profiles for fees, specialisms, and how they prefer to work (phone, video, face-to-face).

Book a first call — use it to test clarity and responsiveness, not just the rate quote.

Agreement in Principle (AIP) — when you are ready, your broker can run this so offers carry more weight with agents and vendors.

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