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Slight Rise in Non-Advised Sales in the Mortgage Market

The UK mortgage market has seen a slight rise in non-advised mortgage sales, impacting how borrowers and brokers navigate transactions.

By David Sampson
22 August 2026
2 min read
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TL;DR

  • Non-advised mortgage sales rose slightly in 2025, now exceeding 2.6% market share.
  • borrowers may increasingly choose self-service options over traditional broker advice.

Written by David Sampson for Mortgage118. Last updated 22 August 2026. Reviewed against our editorial standards. Editorial standards. Mortgage118 is a directory — not FCA-authorised and not a mortgage adviser.

The UK mortgage market has seen a slight increase in non-advised mortgage sales, according to recent data from the Financial Conduct Authority (FCA). This change highlights a growing trend where borrowers are opting for self-service mortgage options, potentially impacting how mortgage brokers operate and the advice they provide.

What is the Current State of the Mortgage Market?

In 2025, the FCA reported that a significant portion of new mortgage transactions were facilitated through intermediaries, a figure consistent with the previous year. While the overall volume of mortgage sales remained stable, there was a notable dip in the second quarter, likely influenced by changes in the stamp duty threshold. The quarterly breakdown shows a pattern of sales that rebounded after a dip.

How Did First-Time Buyers Fare in 2025?

First-time buyer mortgage sales improved significantly in 2025, indicating a positive trend in this segment of the market. However, the second quarter was the least active for first-time buyers, suggesting challenges that affected their purchasing decisions during that period. This trend highlights the importance of monitoring market conditions for potential first-time buyers.

What This Means for Borrowers and Brokers

The rise in non-advised sales suggests that more borrowers are comfortable navigating the mortgage process independently, which could lead to a shift in how brokers position their services. With remortgage activity peaking in the latter part of the year and an overall increase in remortgages, brokers may need to adapt their strategies to cater to a more self-sufficient clientele. Additionally, the increase in lifetime mortgage sales indicates a steady demand for equity release products among older homeowners.

Frequently Asked Questions

What are non-advised mortgage sales?

Non-advised mortgage sales occur when borrowers choose to complete their mortgage applications without professional advice, often using online tools or direct lender services.

How can I stay informed about mortgage rates?

To keep up with the latest mortgage rates, consider checking resources like current mortgage rates or using a mortgage rate comparison tool.

About David Sampson

David Sampson writes about the UK mortgage market for Mortgage118, covering specialist lending, market trends, and practical advice for borrowers. All content is reviewed for accuracy against FCA guidelines and current market data.

Slight Rise in Non-Advised Sales in the Mortgage Market | Mortgage118