In a notable shift, half of private landlords in England opted to keep their rents unchanged over the past year, reflecting a growing trend towards tenant retention amid rising cost-of-living pressures. This decision is significant as it indicates landlords’ awareness of tenant stability and market conditions.
Why Are Landlords Freezing Rents?
The decision to maintain rent levels is primarily driven by the desire to retain existing tenants, with 47% of landlords citing this as their main reason. Additionally, 44% expressed concerns about the ongoing cost-of-living crisis, which has affected many tenants’ ability to pay increased rents. This trend suggests that landlords are increasingly prioritising tenant satisfaction to reduce turnover and vacancy rates.
