Halifax is set to enhance its mortgage offerings by making discounted rates available to brokers for eligible Club Lloyds customers starting tomorrow. This initiative allows customers purchasing a home to access the same mortgage discounts through brokers as they would directly with Halifax, marking a significant development in the lender’s intermediary strategy.
What is the Loyalty Club mortgage range?
The new Loyalty Club range from Halifax is designed specifically for those with a qualifying Club Lloyds account. It offers discounted mortgage rates for home purchases but will not be applicable for remortgages, further advances, or product transfers. This range complements Halifax’s existing Loyalty Premier products, which cater to customers with higher income thresholds and allow for a broader range of mortgage activities.
How does this affect brokers and customers?
Brokers now have the opportunity to offer their clients the same discounts available directly from Halifax, enhancing their service offerings. This move is particularly beneficial for home buyers who prefer working with brokers for their mortgage arrangements. Halifax’s acting head of intermediaries, Leigh Church, emphasized the importance of this step in strengthening their commitment to the broker market as they prepare for the launch of Lloyds Intermediaries in 2027.
What this means for home buyers
For home buyers, this development simplifies the process of obtaining discounted mortgage rates. Those who qualify for Club Lloyds can now choose to work with a broker, ensuring they receive competitive rates without needing to navigate the application process alone. This flexibility could lead to more informed decisions and potentially better mortgage terms for buyers.
