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Young Adults Turn to AI in the Mortgage Market

Young adults are increasingly using AI for mortgage advice, with significant implications for the mortgage market.

By David Sampson
26 August 2026
2 min read
UK first time buyer mortgage article image for Young Adults Turn to AI in the Mortgage Market

TL;DR

  • A significant portion of 35 to 44-year-olds are using AI for mortgage advice.
  • over 76% of 18 to 24-year-olds have adopted AI for personal finance management.

Written by David Sampson for Mortgage118. Last updated 26 August 2026. Reviewed against our editorial standards. Editorial standards. Mortgage118 is a directory — not FCA-authorised and not a mortgage adviser.

Young adults are increasingly relying on artificial intelligence (AI) for mortgage advice, signalling a significant shift in how this demographic approaches personal finance. According to Lloyds Banking Group, many individuals aged 35 to 44 have sought AI assistance for mortgage-related queries, highlighting a growing trend in the mortgage market.

Why Are Young Adults Turning to AI for Mortgage Advice?

With the rapid advancement of technology, young adults are finding AI tools to be a convenient resource for managing their finances. This trend is particularly pronounced among the 18 to 24 age group, where a large majority have utilized AI for personal finance. The ease of access and the ability to receive tailored advice are likely driving this shift.

What Are the Confidence Levels Among Different Age Groups?

Among users of digital financial tools, many 18 to 24-year-olds report feeling confident about their financial situation. This contrasts with older age groups, indicating a generational divide in financial confidence. The younger demographic’s reliance on AI could be contributing to their increased confidence in managing finances.

What This Means for the Mortgage Market

For borrowers, the rise of AI in the mortgage market offers new avenues for obtaining advice and information, potentially streamlining the mortgage application process. Brokers may need to adapt by integrating AI tools into their services to remain competitive and meet the expectations of tech-savvy clients. For those interested, checking current mortgage rates can provide additional insights.

Frequently asked questions

How can AI improve my mortgage application process?

AI can provide tailored advice, help with budgeting, and streamline the application process, making it easier for borrowers to navigate their options.

Is using AI for mortgage advice safe?

While AI can offer valuable insights, it’s important to verify information and consult with a qualified mortgage advisor for significant financial decisions.

About David Sampson

David Sampson writes about the UK mortgage market for Mortgage118, covering specialist lending, market trends, and practical advice for borrowers. All content is reviewed for accuracy against FCA guidelines and current market data.

Young Adults Turn to AI in the Mortgage Market | Mortgage118