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Young Adults Embrace AI in the Mortgage Market

Young adults are increasingly using AI for mortgage advice, reshaping the mortgage market.

By David Sampson
25 August 2026
2 min read
UK mortgage rates article image for Young Adults Embrace AI in the Mortgage Market

TL;DR

  • A substantial segment of 35 to 44-year-olds use AI for mortgage advice.
  • this trend highlights a growing reliance on technology among younger borrowers.

Written by David Sampson for Mortgage118. Last updated 25 August 2026. Reviewed against our editorial standards. Editorial standards. Mortgage118 is a directory — not FCA-authorised and not a mortgage adviser.

Young adults in the UK are increasingly relying on artificial intelligence (AI) for mortgage advice, with significant implications for the mortgage market. According to Lloyds Banking Group, a notable proportion of individuals aged 35 to 44 have sought AI assistance for mortgage-related queries, indicating a shift in how this demographic approaches financial decisions.

Why Are Young Adults Turning to AI for Mortgage Advice?

The surge in AI usage among young adults can be attributed to the convenience and accessibility of digital tools. A significant percentage of 18 to 24-year-olds have engaged with AI for personal finance management, showcasing their enthusiasm for technology. This demographic values instant information and tailored advice, making AI an appealing option for navigating the complexities of mortgages.

How Does This Impact the Mortgage Market?

The increasing reliance on AI for mortgage advice could reshape the mortgage market by encouraging lenders to enhance their digital offerings. As younger borrowers become more comfortable with technology, they may demand more streamlined processes and personalized services. This shift could lead to increased competition among lenders to provide innovative solutions that cater to tech-savvy clients.

What This Means for Borrowers and Brokers

For borrowers, particularly those aged 18 to 44, the rise of AI in mortgage advice presents an opportunity to make informed financial decisions with greater confidence. Among users of digital tools, many feel secure about their finances, compared to older generations. Brokers will need to adapt by integrating AI into their services to meet the expectations of younger clients who prefer tech-driven solutions.

Frequently asked questions

How can I use AI for mortgage advice?

Many online platforms offer AI-driven tools that can help you compare current mortgage rates, assess your eligibility, and provide tailored advice based on your financial situation.

What should I consider when using AI for financial advice?

While AI can provide valuable insights, it’s essential to cross-check information with trusted sources and consider consulting a financial advisor for complex decisions.

About David Sampson

David Sampson writes about the UK mortgage market for Mortgage118, covering specialist lending, market trends, and practical advice for borrowers. All content is reviewed for accuracy against FCA guidelines and current market data.