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Increase in Non-Advised Sales in the Mortgage Market

FCA data shows a rise in non-advised mortgage sales, reflecting shifts in borrower preferences and market dynamics.

By David Sampson
21 August 2026
2 min read
UK residential mortgage article image for Increase in Non-Advised Sales in the Mortgage Market

TL;DR

  • Non-advised mortgage sales increased from 2.6% to a higher proportion of the market in 2025.
  • this trend impacts borrowers seeking simplified mortgage options.

Written by David Sampson for Mortgage118. Last updated 21 August 2026. Reviewed against our editorial standards. Editorial standards. Mortgage118 is a directory — not FCA-authorised and not a mortgage adviser.

The latest data from the Financial Conduct Authority (FCA) indicates a slight rise in non-advised mortgage sales, highlighting a shift in the UK mortgage market. This trend is significant as it reflects changing consumer behaviours and preferences, particularly in light of recent economic adjustments.

What are the Key Changes in the Mortgage Market?

According to the FCA’s Product Sales Data, the proportion of non-advised mortgage sales has risen, although specific figures were not disclosed. In 2025, 1.08 million new mortgage transactions were recorded, with 83% being intermediated, similar to the previous year’s 84%. Overall, new mortgage sales saw a 14% year-on-year increase, although Q2 experienced a notable dip due to changes in the stamp duty threshold.

How Did Different Segments Perform?

First-time buyer mortgage sales improved significantly, rising 16% to 380,715 in 2025. However, the first-time buyer market was least active in Q2, with only 77,116 sales compared to around 100,000 in other quarters. Meanwhile, homemover mortgages increased by nearly 15% to 328,337, with similar seasonal trends observed. Remortgage activity peaked in Q3, with 93,755 completions, contributing to an overall 12% rise in remortgages from 289,059 in 2024 to 324,034 in 2025.

What This Means for Borrowers and Brokers

This increase in non-advised sales may signal a growing preference among borrowers for more straightforward mortgage options, particularly for those who feel confident navigating the market independently. Brokers should be aware of this trend and consider how it might affect their service offerings. Additionally, with the rise in remortgage activity, landlords and homeowners looking to refinance may find opportunities to secure better terms.

Frequently Asked Questions

What is a non-advised mortgage sale?

A non-advised mortgage sale occurs when a borrower chooses a mortgage product without receiving formal advice from a broker or financial advisor. This can be beneficial for experienced borrowers who prefer to make their own decisions.

How can I stay updated on mortgage market trends?

To keep informed about the mortgage market, consider regularly checking updates from the FCA, as well as industry news platforms. You can also explore current mortgage rates to understand the financial market better.

About David Sampson

David Sampson writes about the UK mortgage market for Mortgage118, covering specialist lending, market trends, and practical advice for borrowers. All content is reviewed for accuracy against FCA guidelines and current market data.

Increase in Non-Advised Sales in the Mortgage Market | Mortgage118