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Why Some Brokers Avoid Growing Their Buy-to-Let Mortgages Business

Michelle Lawson of Lawson Financial prioritises personal service over growth, impacting how buy-to-let mortgages are approached.

By David Sampson
21 August 2026
3 min read
UK buy to let mortgage article image for Why Some Brokers Avoid Growing Their Buy-to-Let Mortgages Business

TL;DR

  • Michelle Lawson of Lawson Financial opts to maintain a small operation with her husband, prioritising client understanding over business growth.
  • this decision reflects a growing trend among brokers who value personal service in the face of complex mortgage products.

Written by David Sampson for Mortgage118. Last updated 21 August 2026. Reviewed against our editorial standards. Editorial standards. Mortgage118 is a directory — not FCA-authorised and not a mortgage adviser.

In a market where many mortgage brokers are expanding their operations, Michelle Lawson, director and mortgage adviser at Lawson Financial, has chosen a different path. She and her husband, Dan, have decided to keep their firm small, focusing on delivering personalised service to clients rather than scaling up. This approach allows them to better address the specific needs of borrowers, especially in the increasingly complex world of buy-to-let mortgages.

Why Is Lawson Financial Choosing Not to Expand?

Michelle Lawson believes that remaining a small firm enables her to concentrate on what clients truly need. By avoiding the pressures of expansion, she can ensure that her clients receive tailored advice and support, particularly when navigating the intricacies of buy-to-let mortgages. Lawson’s strategy involves simplifying communication by using clear language instead of industry jargon, which can often confuse borrowers.

How Are Buy-to-Let Mortgages Becoming More Complex?

Lawson notes that the mortgage market has become increasingly complicated, particularly for buy-to-let investors. With various regulations, tax implications, and market fluctuations, understanding the full scope of a buy-to-let mortgage is essential for landlords. Lawson’s approach aims to demystify these complexities, helping clients make informed decisions without being overwhelmed by technical terms.

What This Means for Buy-to-Let Investors

For landlords and potential investors, Lawson’s model highlights the importance of clear communication and personalised service in the mortgage process. As the buy-to-let market evolves, having a broker who prioritises understanding over rapid growth can be invaluable. Investors should seek out brokers who can explain products in straightforward terms and provide tailored advice suited to their unique situations. This approach can lead to better decision-making and ultimately more successful investments.

What Should Borrowers Look for in a Mortgage Broker?

When selecting a mortgage broker, particularly for buy-to-let mortgages, borrowers should consider the following:

  • Personalised Service: Look for brokers who take the time to understand your individual needs and circumstances.
  • Clear Communication: Choose brokers who explain products and processes in simple, understandable language.
  • Experience with Buy-to-Let: Ensure your broker has specific experience and knowledge in the buy-to-let market.

By focusing on these factors, borrowers can find a broker who will guide them through the complexities of securing a buy-to-let mortgage.

Frequently Asked Questions

What are the benefits of working with a small mortgage broker?

Small mortgage brokers often provide more personalised service, allowing for tailored advice that meets individual client needs. They may also communicate more clearly, helping clients understand complex mortgage products.

How can I ensure I understand my buy-to-let mortgage options?

To understand your buy-to-let mortgage options, work with a broker who prioritises clear communication and can explain terms and conditions without jargon. Additionally, ask questions and seek clarification on any aspects that seem unclear.

About David Sampson

David Sampson writes about the UK mortgage market for Mortgage118, covering specialist lending, market trends, and practical advice for borrowers. All content is reviewed for accuracy against FCA guidelines and current market data.