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Gable Group to Launch 100% LTV Mortgage in Mortgage Market

Gable Group is launching a 100% LTV mortgage, aiding first-time buyers without deposit requirements.

By David Sampson
5 August 2026
2 min read
UK first time buyer mortgage article image for Gable Group to Launch 100% LTV Mortgage in Mortgage Market

TL;DR

  • Gable Group will launch a 100% LTV mortgage backed by insurance, targeting £250m in lending.
  • this could significantly aid first-time buyers and those with limited savings.

Written by David Sampson for Mortgage118. Last updated 5 August 2026. Reviewed against our editorial standards. Editorial standards. Mortgage118 is a directory — not FCA-authorised and not a mortgage adviser.

The Gable Group is set to introduce a groundbreaking 100% loan-to-value (LTV) mortgage, a significant development in the UK mortgage market. This offering aims to assist borrowers who may struggle to save for a deposit, thereby potentially increasing homeownership opportunities.

What is the 100% LTV mortgage?

The upcoming 100% LTV mortgage from Gable Group will feature a five-year fixed rate over a 35-year term. This innovative product is designed to eliminate the need for a deposit, making it particularly appealing for first-time buyers and those who may have difficulty accumulating savings. The mortgage will be supported by insurance from Gable’s subsidiary, Gable Sure, providing an additional layer of security for lenders.

How will this impact the mortgage market?

The introduction of a 100% LTV mortgage could reshape the UK mortgage market by providing new opportunities for borrowers who have been sidelined due to high deposit requirements. With Gable Group aiming for £250 million in lending within its first year, this move may prompt other lenders to consider similar products, increasing competition and potentially leading to more favourable terms for borrowers.

What this means for first-time buyers

For first-time buyers, the launch of a 100% LTV mortgage represents a significant opportunity to enter the property market without the burden of saving for a deposit. This could lead to a surge in home purchases among younger buyers and those with limited financial resources. As the mortgage market evolves, potential buyers should keep an eye on how this product performs and whether other lenders follow suit.

Frequently asked questions

What is a 100% LTV mortgage?

A 100% LTV mortgage allows borrowers to finance the entire purchase price of a property without needing a deposit.

Who can benefit from this mortgage?

This mortgage is particularly beneficial for first-time buyers and individuals who struggle to save for a deposit, making homeownership more accessible.

About David Sampson

David Sampson writes about the UK mortgage market for Mortgage118, covering specialist lending, market trends, and practical advice for borrowers. All content is reviewed for accuracy against FCA guidelines and current market data.

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