Bumford Electrical
6 Nov 2024Brilliant service , we use use SO finance our self's and recommended them to our customers.
Essential cookies always run. Accepting also enables Google Analytics and Microsoft Clarity. No advertising cookies — see our privacy policy.
SO Finance, based in Cardiff, CF24 5HG, specialising in Auction, Bridging, Buy-to-Let and 5 other areas, is a mortgage broker and an appointed representative of White Rose Finance Group Limited, which is authorised and regulated by the FCA. Rated 5/5 from 4 reviews.
Meet our experienced team of mortgage professionals
Charlotte Harris
Mortgage Adviser
Daniel Evans
Protection Specialist
Awaiting broker claim/verification to unlock team profiles.
Bumford Electrical
6 Nov 2024Brilliant service , we use use SO finance our self's and recommended them to our customers.
Ryan Williams
22 Jul 2024Gareth and Josh were brilliant in the transition of switching accountants to them. They did all the work for us and were very profesional in doing so. Keeping is updated every step of the way. I also asked Josh to set us up with a new HP agreement for a new van that we needed in quite quickly. And again the guys didnt disapoint. Everything was agreed within days and we collected our new vehicle. Great work from them and we look forward to building a great relationship with you guys Thankyou for your great work Ryan RYDEC LTD
Site Guardian
7 Jul 2024One of our suppliers suggested we speak to Gareth and Josh as we were considering raising money to fund a possible expansion and we are so glad we did. The extra work we were looking at went from a possibility to a definite almost overnight so we called So Finance up and said we really need to get moving on this to understand what was available to us through the markets and they totally blew any expectations we had away securing a substantial finance offer within days! Offer accepted and funds in our account within 7 days with minimal input from us allowing us to concentrate on the incoming work planning. We cannot recommend Gareth and Josh enough, a first class service from two amazing professionals.
Craig Thomas
9 May 2024Gareth and josh are brilliant I can't recommend them enough! They helped me get two business mortgages in 12 months and were hands on throughout the process
No memberships listed.
| FCA registered name | SO Finance Ltd / 951588 |
|---|---|
| Business type | Limited company / 13210630 |
| Status | Appointed Representative |
| Appointed representative of | White Rose Finance Group Limited / 630772 |
| Last checked | 9 October 2026 |
Get clarity on rates, affordability, and next steps in one quick conversation.
This broker is currently not verified
Contact details will unlock when the broker verifies the listing. This you?

| Broker | Verified | Rating |
|---|---|---|
5 (128) | ||
Important: Your home may be repossessed if you do not keep up repayments on your mortgage. Information on this page is for general guidance only and does not constitute financial advice.Always verify broker details directly and seek independent advice before making financial decisions.
5 (200) |
5 (132) |
5 (131) |
Social Media
Follow SO Finance on social media for updates and insights.