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Rising Tenant Demand Affects the Mortgage Market Availability

Rising tenant demand is impacting rental availability and costs in the UK, with many renters facing challenges in securing affordable housing.

By David Sampson
4 July 2026
2 min read
UK buy to let mortgage article image for Rising Tenant Demand Affects the Mortgage Market Availability

TL;DR

  • Nearly a quarter of renters moved in the last year, with 63% paying more rent than expected.
  • landlords may face challenges in meeting this heightened demand.

Written by David Sampson for Mortgage118. Last updated 4 July 2026. Reviewed against our editorial standards. Editorial standards. Mortgage118 is a directory — not FCA-authorised and not a mortgage adviser.

The latest findings from Aldermore indicate that increasing tenant demand is significantly affecting the availability of rental properties in the UK mortgage market. As many private renters opt to remain in their homes longer, the competitive market for those seeking new rentals has intensified, leading to higher rental costs and limited options.

Why Are More Renters Staying Put?

The average tenancy length has risen to 4.5 years, reflecting a trend where many renters are choosing stability over frequent moves. This shift suggests that renters are increasingly content with their current living situations, likely due to rising costs and the competitive nature of the rental market.

What Challenges Are Renters Facing?

For those who did move in the past year, the experience has been fraught with challenges. A notable 60% reported difficulties in securing a suitable property, and 55% experienced longer search times than anticipated. Additionally, 41% had to relocate to different areas due to a lack of affordable options in their desired locations, while 36% found themselves moving further from work or family.

What This Means for the Mortgage Market

Landlords may find themselves in a unique position as tenant demand continues to rise. With a significant portion of renters facing challenges in finding affordable housing, landlords could potentially increase rental prices. However, they must also be mindful of tenant retention, as longer tenancy lengths indicate a preference for stability among renters. This dynamic could influence rental strategies and property management approaches.

Frequently Asked Questions

How does rising tenant demand affect rental prices?

As demand increases, landlords may raise rental prices, making it more challenging for tenants to find affordable housing.

What can landlords do to attract tenants in a competitive market?

Landlords should consider offering competitive rental rates, ensuring properties are well-maintained, and providing flexible lease terms to attract and retain tenants.

About David Sampson

David Sampson writes about the UK mortgage market for Mortgage118, covering specialist lending, market trends, and practical advice for borrowers. All content is reviewed for accuracy against FCA guidelines and current market data.

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