Skip to main content
News
Residential

Non-Advised Sales Rise in the UK Mortgage Market for 2025

The FCA reports a rise in non-advised mortgage sales, reflecting changes in the UK mortgage market dynamics.

By David Sampson
23 August 2026
3 min read
UK residential mortgage article image for Non-Advised Sales Rise in the UK Mortgage Market for 2025

TL;DR

  • Non-advised mortgage sales increased from 2.6% last year.
  • this trend may influence how borrowers and investors approach mortgage decisions.

Written by David Sampson for Mortgage118. Last updated 23 August 2026. Reviewed against our editorial standards. Editorial standards. Mortgage118 is a directory — not FCA-authorised and not a mortgage adviser.

The latest data from the Financial Conduct Authority (FCA) indicates a modest rise in non-advised mortgage sales, highlighting shifts in the UK mortgage market. As of 2025, non-advised sales accounted for a greater share of the market compared to the previous year, reflecting changing consumer preferences and market dynamics.

What Do the Latest FCA Figures Reveal?

The FCA’s Product Sales Data shows that in 2025, non-advised mortgage sales rose, contributing to a total of 1.08 million new mortgage transactions. Of these, 83% were facilitated through intermediaries, a slight decrease from the previous year’s 84%. The overall volume of mortgage sales remained stable, with a notable dip in Q2 likely attributed to the stamp duty threshold change in April.

How Did Mortgage Activity Vary Throughout 2025?

New mortgage completions were highest in Q1 with 283,676, followed by a drop to 221,208 in Q2. Activity rebounded in Q3 with 289,499 completions, closing the year with 286,345 in Q4. The total number of new mortgage sales increased by 14% year-on-year, indicating a robust recovery despite the mid-year slowdown.

What This Means for Borrowers and Investors

For borrowers, the increase in non-advised sales suggests a growing inclination towards self-service options in the mortgage process. First-time buyers saw a 16% increase in mortgage sales, reaching 380,715 in 2025, while homemover mortgages rose nearly 15% to 328,337. Investors should note the 12% rise in remortgages, with 324,034 completed in 2025, indicating a potentially lucrative opportunity for refinancing strategies.

How is the Mortgage Market Responding?

The rise in non-advised sales may signal a shift in how consumers engage with mortgage products. With more individuals opting for self-service, it’s essential for borrowers to stay informed on current mortgage rates and available options to make informed decisions.

Frequently Asked Questions

What are non-advised mortgage sales?

Non-advised mortgage sales occur when borrowers choose a mortgage product without professional guidance from a broker, often relying on online tools or direct lender services.

How can I stay informed about mortgage market changes?

To keep up with the latest developments in the mortgage market, consider regularly checking resources that provide updates on mortgage rate comparison and trends.

About David Sampson

David Sampson writes about the UK mortgage market for Mortgage118, covering specialist lending, market trends, and practical advice for borrowers. All content is reviewed for accuracy against FCA guidelines and current market data.

Non-Advised Sales Rise in the UK Mortgage Market for 2025 | Mortgage118