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Near Prime Mortgage Demand Grows in the UK Mortgage Market

Demand for near prime mortgages is rising, impacting borrowers with adverse credit seeking options in a shifting market.

By David Sampson
27 May 2026
2 min read
UK adverse credit mortgage article image for Near Prime Mortgage Demand Grows in the UK Mortgage Market

Written by David Sampson for Mortgage118. Last updated 27 May 2026. Reviewed against our editorial standards. Editorial standards.

TL;DR

  • 81% of brokers see increased demand for near prime mortgages, indicating a growing number of borrowers with adverse credit are seeking options.
  • this trend impacts first-time buyers and existing homeowners alike.

Demand for near prime mortgages is on the rise, with 81% of brokers reporting an increase in clients with adverse credit or those who have failed traditional credit assessments over the past year. This trend, although slightly down from 93% in December, highlights a significant shift in the mortgage market as more borrowers seek alternatives amid rising interest rates and economic uncertainty.

What is Driving the Increase in Near Prime Mortgages?

Richard Harrison, head of mortgages at Atom Bank, suggests that the surge in near prime demand is influenced by both first-time buyers entering the housing market and existing homeowners transitioning off fixed-rate deals. These borrowers are now facing unexpectedly high rates due to ongoing geopolitical tensions, particularly in the Middle East.

How Are Lenders Responding to Near Prime Demand?

Industry experts emphasize the importance for lenders to adapt to the growing trend of near prime lending. David Hollingworth, associate director at London & Country, notes that it is essential for lenders to understand the unique needs of near prime borrowers, as frustrations arise over the current categorization of these mortgages.

What This Means for Borrowers in the Mortgage Market

For borrowers, the increase in near prime mortgage options could provide much-needed access to financing, especially for those with less-than-perfect credit histories. Brokers play a vital role in guiding clients through these options, ensuring they are aware of the evolving market in the mortgage market. As demand grows, borrowers should stay informed about potential changes in lending criteria and available products.

Frequently Asked Questions

What is a near prime mortgage?

A near prime mortgage is designed for borrowers with a credit score that is below the prime threshold but above subprime levels, typically offering more flexible lending criteria.

Who benefits from near prime mortgages?

First-time buyers and existing homeowners with adverse credit histories benefit from near prime mortgages, as these products can provide access to financing that traditional lenders may deny.

About David Sampson

David Sampson writes about the UK mortgage market for Mortgage118, covering specialist lending, market trends, and practical advice for borrowers. All content is reviewed for accuracy against FCA guidelines and current market data.