The latest data from the Financial Conduct Authority (FCA) indicates a slight increase in non-advised mortgage sales, reflecting evolving trends in the UK mortgage market. This change is significant as it highlights a shift in how borrowers are choosing to navigate their mortgage options, potentially impacting both lenders and consumers.
What Do the Latest FCA Figures Reveal About the Mortgage Market?
The FCA’s Product Sales Data for 2025 shows that 1.08 million new mortgage transactions were completed, with 83% of these being intermediated, a figure consistent with the previous year. Notably, the proportion of non-advised sales has increased, indicating a growing number of borrowers opting to manage their mortgage applications without professional guidance.
How Did Mortgage Sales Perform Throughout 2025?
Overall, mortgage sales remained stable throughout 2025, with a 14% year-on-year increase. The first quarter saw 283,676 new mortgages, but sales dipped to 221,208 in Q2, likely due to the stamp duty threshold change in April. Sales rebounded in Q3 and Q4, with 289,499 and 286,345 completed, respectively. Remortgage activity peaked in Q3, with 93,755 completions, reflecting a 12% increase in total remortgages from 2024.
What This Means for Borrowers and Brokers in the Mortgage Market
For borrowers, the rise in non-advised sales suggests a growing confidence in self-managing mortgage applications. This shift may lead to increased competition among lenders as they adapt their offerings to attract these self-directed customers. Brokers, meanwhile, may need to reassess their strategies to cater to both advised and non-advised clients effectively. First-time buyers also saw improvements, with sales rising 16% to 380,715, indicating a more active market segment.
Frequently Asked Questions
What factors contributed to the increase in non-advised mortgage sales?
The increase may be attributed to borrowers feeling more informed and empowered to make their own mortgage decisions, alongside a steady rise in overall mortgage sales.
How can borrowers benefit from understanding these trends?
By staying informed about market trends, borrowers can better navigate their mortgage options, potentially leading to more favorable terms and conditions.