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Mortgage Market Sees Rise in Non-Advised Sales

FCA data shows a slight rise in non-advised mortgage sales, impacting borrowers and brokers in the UK mortgage market.

By David Sampson
21 August 2026
3 min read
UK residential mortgage article image for Mortgage Market Sees Rise in Non-Advised Sales

TL;DR

  • Non-advised mortgage sales rose slightly, now exceeding last year s 2.6% market share.
  • this trend may affect how borrowers and brokers approach mortgage transactions.

Written by David Sampson for Mortgage118. Last updated 21 August 2026. Reviewed against our editorial standards. Editorial standards. Mortgage118 is a directory — not FCA-authorised and not a mortgage adviser.

The latest data from the Financial Conduct Authority (FCA) indicates a slight increase in non-advised mortgage sales, reflecting changing dynamics in the UK mortgage market. This shift could have implications for borrowers, brokers, and lenders alike as they navigate evolving consumer preferences and market conditions.

What Does the FCA Data Reveal About the Mortgage Market?

The FCA’s Product Sales Data for 2025 shows that non-advised mortgage sales have increased, although the overall proportion remains small compared to advised sales. Out of 1.08 million new mortgage transactions, 83% were facilitated through intermediaries, a figure that has remained relatively stable compared to 84% in 2024. The total number of new mortgage sales rose by 14% year-on-year, indicating a robust market despite fluctuations in quarterly performance.

How Did Quarterly Sales Perform in the Mortgage Market?

New mortgage completions varied significantly across the quarters of 2025. The first quarter saw 283,676 completions, which dipped to 221,208 in Q2, likely impacted by the stamp duty threshold change in April. However, the market rebounded in Q3 with 289,499 completions and slightly decreased to 286,345 in Q4. This cyclical pattern illustrates the market’s sensitivity to fiscal changes and seasonal trends.

What This Means for Borrowers and Brokers in the Mortgage Market

For borrowers, the increase in non-advised sales may suggest a growing confidence in navigating mortgage options without professional guidance. However, this could also lead to potential pitfalls for those unfamiliar with the process. Brokers may need to adapt their services to address this shift, offering more tailored advice to clients who prefer guided support. Additionally, the rise in first-time buyer sales by 16% to 380,715 indicates a healthy demand in this segment, which brokers can use to attract new clients.

Frequently Asked Questions

What are non-advised mortgage sales?

Non-advised mortgage sales occur when borrowers choose mortgage products without receiving professional advice from brokers or financial advisors, often relying on their research.

How can I stay informed about mortgage market trends?

Regularly check authoritative sources like the FCA and follow updates on current mortgage rates and market conditions to make informed decisions.

About David Sampson

David Sampson writes about the UK mortgage market for Mortgage118, covering specialist lending, market trends, and practical advice for borrowers. All content is reviewed for accuracy against FCA guidelines and current market data.