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Human Touch in Mortgages: Why It Matters

Human interaction remains important in the mortgage process, even as technology advances.

By David Sampson
13 October 2026
2 min read
UK mortgage rates article image for Human Touch in Mortgages Why It Matters

TL;DR

  • •Despite technological advancements, human relationships remain vital in the mortgage process.
  • •This is important for borrowers and lenders navigating an increasingly complex market.

Written by David Sampson for Mortgage118. Last updated 13 October 2026. Reviewed against our . Mortgage118 is a directory — not FCA-authorised and not a mortgage adviser.

The importance of maintaining human interaction in the mortgage process has been underscored by futurist Tom Cheesewright during the MIT Live 2026 event. As the mortgage industry evolves with advancements in technology and artificial intelligence, Cheesewright cautioned that the personal touch is essential for fostering trust and understanding between borrowers and lenders.

Why is Human Interaction Important in Mortgages?

Cheesewright highlighted that as the mortgage market becomes more intricate, the need for capable professionals who can provide personalized guidance is paramount. The mortgage process often involves significant financial decisions, and having a knowledgeable human advisor can help borrowers navigate these complexities effectively.

How Will Technology Affect Mortgage Professionals?

While technology can streamline certain processes, Cheesewright emphasized that it should not replace the human aspect of mortgage interactions. Instead, professionals in the mortgage industry will need to enhance their skills to adapt to the changing environment. This means embracing technology while ensuring that clients still receive the personal attention they deserve.

What This Means for Borrowers and Lenders

For borrowers, this emphasis on human interaction means they can expect a more supportive experience when seeking mortgages. Lenders who prioritize personal relationships may stand out in a crowded market, potentially leading to better customer satisfaction and loyalty. As the industry evolves, both borrowers and lenders should watch for new tools that enhance, rather than replace, personal connections.

Frequently asked questions

What role does technology play in the mortgage process?

Technology can streamline applications and improve efficiency, but it should complement rather than replace human interactions.

How can borrowers benefit from a personal touch in mortgages?

A personal touch helps borrowers feel supported and informed, leading to better decision-making during the mortgage process.

About David Sampson

David Sampson writes about the UK mortgage market for Mortgage118, covering specialist lending, market trends, and practical advice for borrowers. All content is reviewed for accuracy against FCA guidelines and current market data.

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