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House Price Growth Slows: Insights into the Mortgage Market

House price growth has slowed, impacting buyer power and the mortgage market significantly.

By David Sampson
27 August 2026
3 min read
UK mortgage rates article image for House Price Growth Slows Insights into the Mortgage Market

TL;DR

  • House prices rose by just 0.9% in July, with buyer power declining 9% since January.
  • this affects first-time buyers who may struggle with higher deposit requirements.

Written by David Sampson for Mortgage118. Last updated 27 August 2026. Reviewed against our editorial standards. Editorial standards. Mortgage118 is a directory — not FCA-authorised and not a mortgage adviser.

House price growth has experienced a slowdown in July, reflecting a market adjusting to regulatory changes and economic shifts. This trend is significant for potential buyers and investors as it indicates a changing market in the mortgage market.

How Are House Prices Changing Across the UK?

The North West region has shown notable resilience, with house prices increasing by 3.1% to an average of £210,100. Northern Ireland leads with a 5.4% rise, while Scotland and the North East also reported growths of 2.8% and 2.5%, respectively. In contrast, the South and East of England are facing declines, with London seeing a drop of 1% to an average price of £525,400. Liverpool recorded a 4.2% increase, bringing average property values to £171,700, and Newcastle saw a 3% growth to £165,200.

What Does Weaker Buyer Power Mean for the Mortgage Market?

Buyer power has weakened significantly, dropping 9% in July compared to January. This decline correlates with rising mortgage rates, which have climbed from below 4% to nearly 5%. Zoopla reports that to maintain the same monthly mortgage repayments, buyers would need to increase their deposit by an average of £18,200. In London, this figure is even higher at £35,500, while in the North East, it stands at £10,200. This situation creates additional challenges, particularly for first-time buyers who are already navigating a competitive market.

What This Means for First-Time Buyers

First-time buyers are particularly affected by the current market dynamics. With average mortgage rates stabilising closer to 5%, affordability remains a pressing issue. The requirement for a larger deposit to maintain monthly repayments can deter potential buyers from entering the market. As sales have decreased by 6% year-on-year, first-time buyers may find themselves needing to adjust their expectations, possibly opting for lower-priced properties or saving for a larger deposit. For the latest information on rates, check out our current mortgage rates.

What Should Investors and Landlords Watch Next in the Mortgage Market?

Investors and landlords should monitor the ongoing changes in the mortgage market closely. With housing stock up 5% from last year, there may be more opportunities for investment, but the overall decline in buyer activity suggests a cautious approach may be necessary. The market’s adjustment to regulatory changes and economic conditions will likely continue influencing property values and buyer behaviour.

Frequently Asked Questions

How have mortgage rates impacted buyer behaviour?

Higher mortgage rates have reduced buyer power, leading to a shift towards lower-priced homes or larger deposits to maintain affordability.

What regions are currently experiencing house price growth?

The North West, Northern Ireland, Scotland, and the North East are seeing house price growth, while the South and East of England, particularly London, are experiencing declines.

About David Sampson

David Sampson writes about the UK mortgage market for Mortgage118, covering specialist lending, market trends, and practical advice for borrowers. All content is reviewed for accuracy against FCA guidelines and current market data.