Skip to main content
News
First Time Buyer

Gable Group to Launch 100% LTV Mortgage in UK Market

Gable Group is launching a 100% LTV mortgage, aiding first-time buyers without deposits.

By David Sampson
4 August 2026
2 min read
UK first time buyer mortgage article image for Gable Group to Launch 100% LTV Mortgage in UK Market

TL;DR

  • Gable Group is launching a 100% LTV mortgage backed by insurance, targeting £250m in lending.
  • this initiative could greatly benefit first-time buyers and those with limited savings.

Written by David Sampson for Mortgage118. Last updated 4 August 2026. Reviewed against our editorial standards. Editorial standards. Mortgage118 is a directory — not FCA-authorised and not a mortgage adviser.

The Gable Group is set to introduce a groundbreaking 100% loan-to-value (LTV) mortgage, marking a significant development in the UK mortgage market. This innovative offering comes after the company secured necessary funding and is designed to assist borrowers who may struggle to save for a deposit.

What is the 100% LTV mortgage?

The 100% LTV mortgage will feature a five-year fixed rate over a 35-year term, providing borrowers the opportunity to purchase homes without needing a deposit. This product is particularly aimed at first-time buyers and those who may find it challenging to accumulate sufficient funds for a traditional deposit.

Impact on the mortgage market

The introduction of a 100% LTV mortgage could be a game-changer for first-time buyers, who often face barriers due to high property prices and the requirement for a deposit. By eliminating the need for a deposit, Gable Group aims to facilitate homeownership for a broader audience, potentially increasing demand in the housing market. This shift could prompt other lenders to consider similar products, altering the competitive market of the mortgage market.

Who is behind Gable Group?

Founded in 2024, Gable Group is led by co-chief executives Joshua Weinstein and Chris Eaton. Weinstein brings extensive experience from his tenure at Investec and ASK Partners, while Eaton has over two decades in banking, including significant roles at Barclays and Perenna Bank. Their combined expertise positions Gable Group to make a substantial impact in the mortgage market.

Frequently asked questions

What are the risks associated with a 100% LTV mortgage?

Borrowers may face higher monthly repayments and the risk of negative equity if property values decline. It’s important to assess personal financial stability before committing.

How can I prepare for applying for a 100% LTV mortgage?

Potential borrowers should focus on improving their credit score, gathering necessary documentation, and understanding their financial situation to ensure they meet lender criteria.

About David Sampson

David Sampson writes about the UK mortgage market for Mortgage118, covering specialist lending, market trends, and practical advice for borrowers. All content is reviewed for accuracy against FCA guidelines and current market data.

1.0×