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Gable Group to Launch 100% LTV Mortgage in the Market

Gable Group is launching a 100% LTV mortgage, enabling home purchases without a deposit, impacting first-time buyers significantly.

By David Sampson
4 August 2026
2 min read
UK first time buyer mortgage article image for Gable Group to Launch 100% LTV Mortgage in the Market

TL;DR

  • Gable Group is launching a 100% LTV mortgage, allowing borrowers to buy homes without a deposit.
  • this could significantly impact first-time buyers and those struggling to save.

Written by David Sampson for Mortgage118. Last updated 4 August 2026. Reviewed against our editorial standards. Editorial standards. Mortgage118 is a directory — not FCA-authorised and not a mortgage adviser.

The Gable Group is set to introduce a groundbreaking 100% loan-to-value (LTV) mortgage, marking a significant development in the UK mortgage market. This new offering, supported by funding and insurance from its subsidiary Gable Sure, aims to provide borrowers with an opportunity to secure a home without a deposit, potentially reshaping access to homeownership.

What is the new 100% LTV mortgage?

The 100% LTV mortgage will be available as a fixed-rate product over a long term. This innovative mortgage structure is designed to assist borrowers who may find it challenging to save for a deposit, thereby opening doors for many first-time buyers and those looking to re-enter the property market.

How does this affect the mortgage market?

The launch of a 100% LTV mortgage could significantly benefit first-time buyers who often struggle to accumulate sufficient savings for a deposit. With Gable Group targeting substantial lending in its first year, this product may increase competition in the mortgage market, potentially leading to more favourable terms and options for borrowers. For those interested in the latest offerings, checking current mortgage rates could provide valuable insights.

Who is behind Gable Group?

Founded recently, Gable Group is led by co-chief executives Joshua Weinstein and Chris Eaton. Weinstein brings extensive experience from a previous financial institution, while Eaton has over 20 years in banking, including significant roles at a major bank and another financial entity. Their combined expertise positions Gable Group as a formidable player in the mortgage sector.

Frequently asked questions

What are the risks of a 100% LTV mortgage?

While a 100% LTV mortgage allows for no deposit, it may come with higher interest rates and the risk of negative equity if property values decline.

How can I prepare for applying for a 100% LTV mortgage?

Potential borrowers should ensure their credit scores are strong, gather necessary documentation, and consider their overall financial stability before applying.

About David Sampson

David Sampson writes about the UK mortgage market for Mortgage118, covering specialist lending, market trends, and practical advice for borrowers. All content is reviewed for accuracy against FCA guidelines and current market data.

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