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Gable Group Launches 100% LTV Mortgage in the Market

Gable Group is launching a 100% LTV mortgage, enabling borrowers to buy homes without a deposit.

By David Sampson
5 August 2026
2 min read
UK first time buyer mortgage article image for Gable Group Launches 100% LTV Mortgage in the Market

TL;DR

  • Gable Group is launching a 100% LTV mortgage, allowing borrowers to secure a home without a deposit.
  • this could reshape access to homeownership.

Written by David Sampson for Mortgage118. Last updated 5 August 2026. Reviewed against our editorial standards. Editorial standards. Mortgage118 is a directory — not FCA-authorised and not a mortgage adviser.

Gable Group is set to introduce a groundbreaking 100% loan-to-value (LTV) mortgage, a significant development in the UK mortgage market. This product, which is backed by insurance from its subsidiary Gable Sure, aims to facilitate homeownership for borrowers who may struggle to save for a deposit.

What are the details of the new mortgage?

The upcoming mortgage from Gable Group will feature a five-year fixed rate over a 35-year term. The company is targeting an impressive £250 million in lending during its inaugural year. This initiative is particularly aimed at first-time buyers and those with limited savings, providing a pathway to homeownership without the traditional deposit barrier.

Who is behind Gable Group?

Founded in 2024, Gable Group is led by co-chief executives Joshua Weinstein and Chris Eaton. Weinstein brings substantial experience from his tenure at Investec, where he managed high-value transactions exceeding £500 million, and later at ASK Partners. Eaton has over two decades in banking, including a decade at Barclays and five years as deputy CEO of Perenna Bank. Their combined expertise positions Gable Group as a formidable player in the mortgage sector.

What this means for the mortgage market

The introduction of a 100% LTV mortgage could significantly impact the UK mortgage market by increasing accessibility for potential homeowners. Borrowers who have struggled to save for a deposit now have a viable option to enter the property market. This move may also prompt other lenders to consider similar offerings, potentially increasing competition and innovation in mortgage products. For those interested in current options, check out our current mortgage rates.

Frequently asked questions

What is a 100% LTV mortgage?

A 100% LTV mortgage allows borrowers to finance the entire purchase price of a property without needing a deposit.

Who will benefit from Gable Group’s new mortgage?

This mortgage is particularly beneficial for first-time buyers and those with limited savings, making homeownership more accessible.

About David Sampson

David Sampson writes about the UK mortgage market for Mortgage118, covering specialist lending, market trends, and practical advice for borrowers. All content is reviewed for accuracy against FCA guidelines and current market data.

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