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Leeds Launches 98% LTV Mortgage for First-Time Buyers

Leeds Building Society s new Start Mortgage offers first-time buyers loans up to 98% LTV, easing access to homeownership.

By David Sampson
20 July 2026
3 min read
UK first time buyer mortgage article image for Leeds Launches 98% LTV Mortgage for First-Time Buyers

TL;DR

  • The new Start Mortgage from Leeds Building Society offers first-time buyers up to 98% LTV loans.
  • this could significantly ease the path to homeownership for those with limited savings.

Written by David Sampson for Mortgage118. Last updated 20 July 2026. Reviewed against our editorial standards. Editorial standards. Mortgage118 is a directory — not FCA-authorised and not a mortgage adviser.

Leeds Building Society has introduced a new mortgage product aimed at first-time buyers, allowing them to secure loans of up to 98% loan-to-value (LTV). This initiative is designed to make homeownership more accessible for individuals with smaller deposits, addressing one of the significant barriers that many prospective buyers face today.

What is the Start Mortgage?

The Start Mortgage is Leeds Building Society’s latest offering tailored for first-time buyers. It combines a high loan-to-value ratio with flexible income requirements, enabling borrowers to access up to five times their income. This product is available exclusively through brokers and aims to support buyers who struggle to meet traditional deposit and income criteria.

How Does the Loan Work?

With the Start Mortgage, borrowers can secure a maximum loan size of £500,000, provided they meet a minimum income threshold of £30,000. For example, a household with an income of £49,000 and a deposit of £5,000 can borrow £245,000 to purchase a home valued at £250,000, achieving a 98% LTV. The mortgage is offered as a five-year fixed-rate option at 5.65%.

What This Means for First-Time Buyers

This new mortgage product is a significant development for first-time buyers, particularly those who may have previously felt excluded from the housing market due to high deposit requirements. By allowing a deposit as low as £5,000 and offering competitive income multiples, the Start Mortgage provides a realistic pathway to homeownership. This could lead to increased demand for properties in the lower price brackets, potentially impacting market dynamics.

What are the Implications for Brokers and Lenders?

For mortgage brokers, the introduction of the Start Mortgage presents an opportunity to assist clients who are keen to enter the housing market but face challenges with traditional lending criteria. David Hollingworth from L&C Mortgages notes that this product offers alternative options for advisers and their clients, making it easier to navigate the complexities of affordability and deposit requirements.

Frequently asked questions

What are the eligibility requirements for the Start Mortgage?

To qualify for the Start Mortgage, borrowers must have a minimum household income of £30,000 and can borrow up to five times their income, with a maximum loan size of £500,000.

How does the 98% LTV affect my home buying options?

The 98% LTV allows first-time buyers to purchase homes with a smaller deposit, making it easier to enter the property market and potentially increasing competition for lower-priced homes.

About David Sampson

David Sampson writes about the UK mortgage market for Mortgage118, covering specialist lending, market trends, and practical advice for borrowers. All content is reviewed for accuracy against FCA guidelines and current market data.

Leeds Launches 98% LTV Mortgage for First-Time Buyers | Mortgage118