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Landlords Favour Regional Markets Over Nationwide Investment

Landlords are increasingly focusing on regional markets for investments, with notable growth in local purchases.

By David Sampson
14 September 2026
2 min read
UK buy to let mortgage article image for Landlords Favour Regional Markets Over Nationwide Investment

TL;DR

  • Landlords are prioritising local investments, with increases in the East Midlands and the South West.
  • this trend may reshape the property market for investors.

Written by David Sampson for Mortgage118. Last updated 14 September 2026. Reviewed against our editorial standards. Editorial standards. Mortgage118 is a directory — not FCA-authorised and not a mortgage adviser.

Recent trends indicate that landlords are increasingly focusing their investments within regional markets rather than pursuing opportunities across the UK. This shift is significant as it highlights changing preferences among property investors, particularly professional ones, who are now more inclined to invest locally.

Why Are Landlords Choosing Regional Markets?

Analysis of landlord investment patterns from 2021 to 2026 reveals a growing concentration of investors in their home regions. The East Midlands has seen a notable increase in local property purchases, while the South West follows closely with a similar uplift. This trend suggests that landlords are seeking to capitalise on familiar markets, potentially reducing the risks associated with investing in unfamiliar areas.

What Impact Does This Have on the Property Market?

The shift towards regional investment can lead to increased competition in these areas, driving up property prices and rental yields. However, regions like Wales have experienced a decline in local investment, as landlords opt to expand their portfolios in more lucrative regions such as the South West. This divergence could create disparities in market performance across the UK.

What This Means for Landlords and Investors

For landlords, focusing on regional markets may offer more stability and potential for growth, especially in areas showing positive investment trends. Investors should monitor local market conditions closely, as the increased demand in specific regions could lead to higher property values and rental income. It’s essential for landlords to stay informed about these trends to make strategic investment decisions.

Frequently asked questions

How can landlords benefit from investing in regional markets?

Investing locally allows landlords to use their knowledge of the area, reduce risks, and potentially achieve better rental yields due to increased demand.

What should landlords consider when expanding their portfolios?

Landlords should evaluate local market trends, property values, and rental demand to identify the best opportunities for expansion while considering regional performance.

About David Sampson

David Sampson writes about the UK mortgage market for Mortgage118, covering specialist lending, market trends, and practical advice for borrowers. All content is reviewed for accuracy against FCA guidelines and current market data.