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Housing Market Holds Steady as First-Time Buyers Adjust

The UK housing market remains stable as first-time buyers increase their spending, targeting higher property prices amidst rising mortgage costs.

By David Sampson
28 May 2026
3 min read
UK first time buyer mortgage article image for Housing Market Holds Steady as First-Time Buyers Adjust

Written by David Sampson for Mortgage118. Last updated 28 May 2026. Reviewed against our editorial standards. Editorial standards.

TL;DR

  • First-time buyers are now targeting homes averaging £254,750, up £10,000 from last year.
  • this reflects a growing willingness to invest despite higher mortgage costs.

The UK housing market is showing resilience as first-time buyers continue to push their budgets despite rising mortgage costs and a general decline in buyer demand. According to the latest data, first-time buyers are now seeking homes valued at an average of £254,750, which is approximately £10,000 more than last year and reflects a 4.3% increase year-on-year. This trend is significant as it indicates a shift in buyer behaviour amidst challenging market conditions.

How Are First-Time Buyers Impacting the Housing Market Holds?

First-time buyers are increasingly willing to stretch their budgets, with the average targeted property price now exceeding £500,000 in London, reaching £502,250. This shift is noteworthy as it occurs even as overall buyer demand has decreased by 10%. The willingness of first-time buyers to invest more suggests a confidence in the market, which may help stabilise property prices.

What Does This Mean for Overall House Prices?

Despite the increase in first-time buyer spending, the broader UK house price inflation remains subdued at just 1.5%, with the average home priced at £271,900. The disparity between first-time buyer price growth and overall market inflation indicates that while first-time buyers are active, the general market is still facing challenges. The increase in new homes entering the market, up 3.4% year-on-year, may also contribute to this dynamic by providing more options for buyers.

What This Means for First-Time Buyers

For first-time buyers, the current market presents both challenges and opportunities. Higher property prices may require larger deposits, but improving mortgage affordability and a greater selection of homes could mitigate some of these pressures. As first-time buyers continue to push into higher price brackets, it’s essential for them to stay informed about mortgage rates and available financing options to make the best decisions for their circumstances. Tools like a mortgage calculator can assist in budgeting for these changes.

Frequently Asked Questions

What factors are influencing first-time buyer behaviour?

First-time buyers are responding to a combination of rising property prices and improved mortgage affordability, which is encouraging them to stretch their budgets further.

How can first-time buyers prepare for higher property prices?

First-time buyers should consider using tools like mortgage calculators to assess their financial situation and explore various mortgage options to find the best fit for their needs.

About David Sampson

David Sampson writes about the UK mortgage market for Mortgage118, covering specialist lending, market trends, and practical advice for borrowers. All content is reviewed for accuracy against FCA guidelines and current market data.