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First-Time Buyers Drive Growth in the Mortgage Market

First-time buyers are now driving the UK mortgage market, accounting for over half of all sales in 2025.

By David Sampson
18 September 2026
3 min read
UK first time buyer mortgage article image for First-Time Buyers Drive Growth in the Mortgage Market

TL;DR

  • First-time buyers represented more than half of mortgage sales in 2025.
  • this surge highlights their critical role in the recovering mortgage market.

Written by David Sampson for Mortgage118. Last updated 18 September 2026. Reviewed against our editorial standards. Editorial standards. Mortgage118 is a directory — not FCA-authorised and not a mortgage adviser.

The UK mortgage market is witnessing a significant shift as first-time buyers (FTBs) increasingly dominate sales. In 2025, FTBs accounted for more than half of all mortgage transactions, marking a notable rise from previous years. This trend is important as it indicates a growing confidence among new buyers despite ongoing economic challenges.

How Have Mortgage Sales Changed in the UK?

Mortgage sales across the UK rose significantly in 2025, reaching the highest annual total since 2021. This increase reflects a robust recovery in the market. First-time buyers played a central role, with their numbers climbing from the previous year. This surge illustrates a renewed interest in homeownership, particularly among younger buyers.

Which Regions Are Leading the Mortgage Market Recovery?

Every region in the UK experienced growth in mortgage sales, with the East Midlands showing the strongest recovery. The East of England followed closely, while the North West saw a notable increase. The West Midlands and North East also outperformed the national average. In contrast, London showed more muted growth, indicating a slower recovery in the capital compared to other regions.

What Are the Implications for Borrowers in the Mortgage Market?

As first-time buyers take on larger mortgages, the average loan-to-income (LTI) ratio rose for all buyers and first-time buyers. Additionally, loan-to-value (LTV) ratios for first-time buyers climbed, reaching the highest level since before the financial crisis. This trend suggests that new buyers are willing to stretch their finances to secure properties, which could lead to increased demand and potentially higher property prices in the long term.

What This Means for Investors and Landlords in the Mortgage Market

For investors and landlords, the rise in first-time buyers could signal a more competitive rental market as these new homeowners transition from renting to owning. With increased mortgage activity, property values may see upward pressure, affecting investment strategies. Investors should monitor these trends closely, as a thriving first-time buyer segment can lead to a healthier overall property market.

Frequently asked questions

What factors are driving first-time buyer activity?

First-time buyer activity is driven by a combination of factors, including improved affordability, rising household incomes, and a desire for homeownership among younger generations.

How can I prepare for applying for a mortgage as a first-time buyer?

To prepare for a mortgage application, first-time buyers should improve their credit score, save for a larger deposit, and assess their budget to understand what they can afford.

About David Sampson

David Sampson writes about the UK mortgage market for Mortgage118, covering specialist lending, market trends, and practical advice for borrowers. All content is reviewed for accuracy against FCA guidelines and current market data.

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