Skip to main content
News
First Time Buyer

LBG Launches 98% Mortgage for First-Time Buyers in Market

LBG has launched a new 98% mortgage for first-time buyers, reducing deposit requirements and making home ownership more accessible.

By David Sampson
12 May 2026
2 min read
UK first time buyer mortgage article image for LBG Launches 98% Mortgage for First-Time Buyers in Market
1.0x
3m

TL;DR

  • LBG has launched a new 98% mortgage for first-time buyers, reducing deposit requirements and making home ownership more accessible..
  • In this article: What are the key features of LBG s new mortgage?
  • What this means for first-time buyers What should buyers know about the mortgage market?

In a significant move for the mortgage market, Lloyds Banking Group (LBG) has introduced a new 98% loan-to-value (LTV) mortgage aimed specifically at first-time buyers. Starting from a specified date, eligible borrowers can secure a five-year fixed rate, allowing them to enter the housing market with a reduced deposit requirement.

TL;DR: LBG’s new 98% mortgage enables first-time buyers to purchase homes with a minimum deposit, easing access to the market.

What are the key features of LBG’s new mortgage?

The new mortgage from LBG allows first-time buyers to borrow based on a loan-to-income ratio. This means that for the average first-time buyer household, the borrowing limit aligns with the typical home purchase price. The minimum deposit required is 5%, significantly lowering the amount needed compared to traditional mortgage options.

How does this compare to other lenders?

LBG is the second major lender to offer a 98% mortgage, following another lender’s earlier launch of a similar product. This competition among lenders is aimed at addressing the challenges faced by first-time buyers in a market where affordability remains a pressing concern.

What this means for first-time buyers

This new product is particularly impactful for first-time buyers who often struggle to save for large deposits. With the average deposit requirement now lowered, more individuals can consider home ownership as a viable option. This could stimulate demand in the housing market, potentially leading to increased activity in property transactions.

What should buyers know about the mortgage market?

Understanding the current mortgage market is essential for first-time buyers. They should consider factors such as interest rates, lender requirements, and overall affordability. For those looking to compare options, checking mortgage rate comparison can provide valuable insights.

Frequently asked questions

What should first-time buyers consider before applying?

First-time buyers should assess their financial situation, including income stability and existing debts, to ensure they can afford monthly repayments on the mortgage.

Are there any additional costs to consider?

Yes, buyers should account for other costs such as stamp duty, legal fees, and potential maintenance expenses when budgeting for their new home.

About David Sampson

David Sampson writes about the UK mortgage market for Mortgage118, covering specialist lending, market trends, and practical advice for borrowers. All content is reviewed for accuracy against FCA guidelines and current market data.

Mortgage118

The UK's most comprehensive mortgage broker directory

Mortgage118 is an independent broker directory — not a mortgage broker or lender — and does not provide mortgage advice. All brokers listed hold their own individual FCA authorisation; always verify a broker's status on the FCA Register. Important: Your home may be repossessed if you do not keep up repayments on your mortgage, and you should think carefully before securing other debts against your home. Mortgage118 does not charge consumers. If you have a complaint about a mortgage broker, contact the Financial Ombudsman Service. Mortgage brokers are not covered by the Financial Services Compensation Scheme (FSCS) for mortgage advice — check with your broker directly about their professional indemnity insurance. Mattison Elm Ltd trading as Mortgage118 — Company No. 09831228 — Registered at 7 Bell Yard, London WC2A 2JR.

© 2026 Mortgage118. All rights reserved.
English (UK)